Land Rover

Manufacturer Overview

Land Rover is a British all terrain vehicle and SUV manufacturer, based in Solihull, England. Originally the term Land Rover referred to one specific vehicle, a pioneering civilian all-terrain utility vehicle launched on April 30, 1948 at the Amsterdam Motor Show. Originally an internal division of Rover, Land Rover has designed and manufactured a range of four-wheel drive vehicles under a succession of owners, including British Leyland, British Aerospace and BMW. Today, the marque is part of the Premier Automotive Group, a division of the Ford Motor Company.

Land Rovers are manufactured primarily at the Solihull plant, near the major manufacturing centre of Birmingham, England. Production of the 'Freelander' has moved recently to the Jaguar car factory at Halewood near Liverpool. Another site at Gaydon in Warwickshire is home to the Land Rover research and design headquarters.