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AUDI has decided to launch a number of new models including some upgrades as well as derivative items. They are going to start off with the A1 premium car in the sub-compact segment and this is one space where they want to become the leader. They have been pretty aggressive about their marketing by using brand ambassador Justin Timberlake.
They will also be launching a super MINI A2 which will have additional space in the high roof it will sport. This five-seater is expected to set the trend as far as state of art technological solutions and cabin comfort is concerned.
Audi will also be bringing in a hybrid, which will have the well tested start-stop mechanism as well as brake regeneration for maximum fuel efficiency benefits. Other Sport back as well as Cabriolet versions is also on the cards.
Audi is looking at its existing models in all categories and is keen to come up with something that can position it very competitively. It is preparing the R4 for a launch sometime in the year 2013 and considering it is going to price it reasonably and support it through Car Credit finance, this car should do well.
The Audi A1 promotional mini-series
Jul 9 2010The Audi A1 promotional mini-series was indeed an interesting concept and a unique one to stimulate interest in the A1.
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Audi’s latest initiative towards a cleaner environment
Jul 3 2010Many major car brands are doing a lot of stuff to promote a cleaner and greener environment through the introduction of smaller cars, concept cars and hybrid cars that have proven to be very effective in reducing carbon emissions.
GM Vice President bats for Audi
Jun 25 2010The auto industry is a tough one and brands are in fierce competition with each other in the market place.
The Audi A1 gathers steam
Jun 23 2010The promotional series of short films conceived by Audi roping in Justin Timberlake and the hot Dania Ramirez is gathering steam and this is sure to attract a lot of media as well as consumer attention as was hoped by the car maker.
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Audi says no to entry in the US for the A1
Jun 18 2010Audi has emphasized that it would not be introducing the A1 in the American market as they feel the brand is yet to establish itself sufficiently enough as a top small car brand to make an impression in a market like the US where big is always in and people are cautious about new comers.
Audi’s short promotional film all set to be released
Jun 7 2010Justin Timberlake who has been the brand ambassador for Audi will act opposite the ravishing Dania Ramirez in the to be released film on Audi A1 and that will be something his fans will look forward to considering he is more known for his precocious vocal skills.
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Audi rolls out the R8 GT
Jun 2 2010Audi has just declared that the R8 GT would be available and though only about 333 units would be released in the market, it is sure to be snapped up quickly by Audi fans either outright or through car finance schemes.
The Audi R8 V10 Spyder
May 27 2010Car makers have often come out with innovative marketing gimmicks to draw attention to their brand and to capture public imagination.
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Wayne Rooney at it again
May 25 2010Wayne Rooney who started his career at the tender age of ten with Everton is probably at the peak of his prowess having already scored 34 goals in this season and though he has suffered from injuries, he is all set to play a major role in England’s World Cup campaign.
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Steven Gerrard’s latest sale
May 24 2010Steven Gerrard another England soccer star has decided to put up his Range Rover Sport on sale and this one may be well worth buying making use of any attractive car finance scheme since it has been refurbished by Overfinch.
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