AUDI has decided to launch a number of new models including some upgrades as well as derivative items. They are going to start off with the A1 premium car in the sub-compact segment and this is one space where they want to become the leader. They have been pretty aggressive about their marketing by using brand ambassador Justin Timberlake.
They will also be launching a super MINI A2 which will have additional space in the high roof it will sport. This five-seater is expected to set the trend as far as state of art technological solutions and cabin comfort is concerned.
Audi will also be bringing in a hybrid, which will have the well tested start-stop mechanism as well as brake regeneration for maximum fuel efficiency benefits. Other Sport back as well as Cabriolet versions is also on the cards.
Audi is looking at its existing models in all categories and is keen to come up with something that can position it very competitively. It is preparing the R4 for a launch sometime in the year 2013 and considering it is going to price it reasonably and support it through Car Credit finance, this car should do well.
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