Citroen's Arsenal deal 'may interest car loan customers'

Jul 29 2008

Drivers thinking of taking out a car loan for a CITROEN could be interested in a new promotional move by the French car maker.

The company has signed up to supply cars to Premier League football team Arsenal for the start of the new season, which could interest football fans looking for new cars for sale.

Coaches and club staff will be able to drive the new C5 and C4 Picasso models, both of which recently picked up the What Car? Green Car of the Year titles for the family and MPV categories respectively.

Citroen UK managing director Xavier Duchemin said: "Teaming up with one of the most successful English football clubs is an indication of the strength of our brand. We clearly share some similarities with Arsenal - we both have a reputation for creativity, style and flair."

A fleet of Citroen's light commercial range, including the Berlingo, Dispatch and Relay, will also be used to transport players and training equipment around the country and support the club's community programme.

Citroen also recently revealed its "Unmistakeably German" campaign, used to promote the new C5 model, had won an advertising accolade at the 2008 Motor Trader Awards.

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