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Oprah’s new public awareness initiative
May 28 2010In keeping with her relentless pursuit of making the public aware of several issues in her hugely popular talk show, Oprah has come out with a ‘National No Phone Zone Day’ where she hopes to draw attention of all the drivers of vehicles to the perils of distracted driving and the havoc it can cause. She will be dedicating an episode of her talk show to this subject and Chevrolet has also teamed up with her to set the ball rolling in encouraging its huge workforce of 77,000 to take this ‘No Phone Zone’ pledge. The company will also be contributing monetarily to the fund for the 400PSAs that have been allotted for this campaign that began a few months back and has now become a very intense one.
Chevrolet Vice President Jim Campbell reiterated his company’s commitment to this noble initiative and was quick to add that Chevrolet was constantly working on technologies that would help drivers as well as the other vehicle occupants get total protection.
This smart piece of marketing on the part of Chevrolet in also exposing the 2011 Chevy Cruze for this cause will no doubt be followed by other brands like the BMW and FIAT as well in the coming months.
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BMW M6 Convertible Spotted Ahead of Geneva Motor Show
Created Feb 8 2012
The motoring paparazzi closely monitors car manufacturers ahead of the Geneva Motor Show to tries and get a sneak preview of the latest models even before they reach the show.
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BMW 4 Series Confirmed
Created Oct 31 2011
At last we have solid evidence that BMW plans a radical overhaul of the company’s 3-Series range.
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carleasingplus: Ontime Automotive Gets BMW Distribution Deal
Created Oct 6 2011
Ontime Automotive has landed the deal to deliver BMW vehicles to fleet and corporate business car leasing customers all over the United Kingdom.
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Different Fortunes for Toyota and BMW
Created Aug 8 2011
If your car insurance does not protect you against natural disasters, you might well end up with your car being destroyed one day and you being stuck with a car loan but no car.
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BMW Introduces two new Electric Models
Created Aug 3 2011
BMW has announced the launch of two new electric models – a move that is likely to be welcomed by many middle income auto loan buyers.
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BMW to Make Major new Investment in UK
Created Jun 13 2011
The Group Chairman of BMW, Norbert Reithofer, says that the “outstanding” quality of the company’s workforce in the UK was a major motivation for its decision to plough another £500m into its Mini assembly plant in Oxford, the engine facilities near Birmingham and the pressing plant in Swindon.
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BMW Goes Front-drive With the 1-series
Created Jun 6 2011
The motoring press has published the first pictures of BMW’s new front-wheel drive model, which will no doubt provide stiff competition for the Audi A1.
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BMW Reveals new Concept Sports Car
Created May 25 2011
Many car loan buyers who are also sports car fans will undoubtedly be excited to hear the following bit of news: BMW has recently revealed a brand new concept sports car called the 328 Hommage.
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BMW 4-series to Debut Soon
Created May 18 2011
It’s not just a new badge on an old car – the BMW 4-series is in fact a brand new five-door hatch that is going to stun many car credit buyers.
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BMW Offers Service While You Fly
Created May 5 2011
Berry BMW has just come up with a brilliant plan to make the average driver’s life less complicated.
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