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Car finance news: Ford launches new marketing campaign
Sep 18 2008Car Finance customers cannot fail to notice the launch of the new FORD Fiesta as the manufacturer unveils a new marketing campaign.
The firm will be targeting car loan holders and other buyers with its TV, press, internet, direct mail and radio advertising programme.
It will also be hosting events and agreeing sponsorship deals to support the launch of the new car.
Mark Ovenden, marketing director for Ford of Britain, said: "Fiesta is one of Britain's best selling small cars and is best known for its reliability, great driving dynamics and good value."
The new campaign is intended to show that the new Fiesta "retains its brand values", as well as demonstrating the firm's "passion for great design and new technology", he added.
Ford recently reported that it has already had 1,000 orders from customers for its new Ford Focus RS, which it unveiled at this year's British International Motor Show in London.
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