Latest Articles
News Categories
Manufacturer News
News Archive
Ford increases share in new car market
May 11 2009Automaker FORD has announced it has boosted its share in the new car market thanks to its April sales initiative.
The company saw its share of the sector increase by 3.9 percentage points compared with April last year, giving it a market-leading 18.4 per cent of registrations in the UK during April 2009.
The success demonstrates that car manufacturers can entice motorists into the new car market, which has seen sales slide over recent months as the credit crunch has hit and more people have turned their attention to the used car market.
"Ford's rising share in April has been achieved in the most challenging conditions of weaker industry demand and an unfavourable exchange rate," pointed out Nigel Sharp, Ford of Britain's managing director.
He added: "It is an encouraging platform from which to launch our exciting marketing offers, aimed at helping customers to get maximum benefit from the government's new vehicle scrappage scheme."
Chancellor Alistair Darling announced in his Budget plans to launch a scrappage scheme in May this year, which will allow motorists with old vehicles to receive up to £2,000 to have their car scrapped and replaced with a new, more environmentally-friendly model.
More from FORD News
First Glimpses of the Ford Kuga
Created Nov 9 2011
More from FORD News
Ford Announces First Range of EcoBoost Cars
Created Sep 15 2011
The 1-litre engine is a new addition to the EcoBoost range.
More from FORD News
The Face of the Future at Ford
Created Sep 3 2011
Ford has revealed what is believed to be a glimpse into the future of the company – a beautiful four-door, four-seater sports coupe that lays the groundwork for the new Mondeo coming next year.
More from FORD News
Ford Reveals Entry Level Focus
Created Aug 4 2011
Over the years Ford has become a real stalwart in the UK car market.
More from FORD News
Ford Launches Focus Estate at Goodwood
Created Jul 7 2011
Interested UK car finance buyers have been able to view the Ford Focus estate in showrooms across the country since May and 2,000 orders have already been received by the company.
More from FORD News
Ford to Offer More Eco-boost Engines
Created Jun 7 2011
Ford cars are highly popular among many UK car finance buyers – not least because the company’s range of EcoBoost engines is already very competitive when it comes to fuel efficiency.
More from FORD News
Ford Celebrate its Centenary
Created Jun 1 2011
This year Ford is celebrating its 100th year of car production in the UK.
More from FORD News
Ford Releases hot Fiesta ST
Created May 31 2011
The motoring press recently spotted Ford’s new super mini being tested at high speeds at the Nurburgring.
More from FORD News
UK Ford Mondeo Gets new Engines
Created May 23 2011
In good news for many UK car loan buyers, Ford has announced that their flagship Mondeo range will get a new range of 1.
More from FORD News
Ford Focus to go on Sale in 2012
Created May 13 2011
Car loan buyers who are Ford fans will like the following bit of news: a new Ford Focus ST will arrive on UK showroom floors early next year.
More from FORD News
