Car manufacturer FORD has announced it is increasing the cost of new cars imported into the UK market.
In a move that could boost people's interest in used cars, the company has been forced to increase prices in an effort to counteract rising import costs.
The company is taking the action despite the slump in the global automotive sector because its import costs have been pushed by the weakness of the pound against the US dollar and the euro, Ford said.
"Raising prices in such difficult times may seem counter-intuitive, but as a UK business with so many of our costs priced in euros, we have no choice if we are to protect jobs and remain viable," explained Nigel Sharp, managing director Ford of Britain.
Website SaveMoneyOnCars.co.uk has recently claimed that many manufacturers will put up their prices over the months ahead in an effort to offset higher import costs.
Used cars could be an attractive alternative for people who find themselves struggling to find the money for a new car.
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