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As they say, everything has to come to an end and the FORD Mercury brand of models is also about to fade away into oblivion. Ford is doing everything necessary to discontinue the manufacture of this brand. It started the process last year itself when it pulled off two models and is hoping that the balance models will also join them soon.
The Mercury brand of vehicles has done well for Ford over the years with customers picking them up making use of Car Finance and Car Credit plans. However, in keeping with the company’s strategy of exiting brands that are not profitable, this brand too shall bite the dust. The CEO of Ford Mr. Alan Mulally has been on a selling spree disposing of brands like Volvo, Land Rover, JAGUAR and the Aston Martin and has been acknowledged as being responsible for keeping Ford off the bankruptcy list.
The Mercury has been showing signs of fading out over the past decade with sales consistently falling and its peak years were certainly way back in the 1970s. Since then, it must be said that Ford also has spent very little on the brand.
Ford’s Focus RS Australian launch
Sep 9 2010Ford has been flying high with its Fiesta and other launches since then and the auto major possibly wants to delay its Focus RS launch in the American market for some time wanting the other models just launched to make a deeper penetration.
Fords Explorer launch in 2011
Aug 29 2010Ford has been pretty active in coming out with new models and the good news is that the market has also been responding positively to these models with many consumers buying them outright or through some car finance or car loan scheme.
The 2011 Ford Mustang GT modification
Aug 24 2010The concept of using cars and modifying them to come out with something new and bizarre has always been a favourite activity with many celebrities and though the new creation would not be suitable for the road, they do not fail to put in their best effort.
More from FORD Lifestyle and Celebrity
Ford’s encouraging launch of the Shelby GT
Aug 20 2010The good news is that the Ford 2011Shelby GT 500 is being launched and though the numbers will be restricted to only 5500 to start with, the company will surely think of revving up production looking at the tremendous response the car has already got with dealers running up bookings of over 3300.
Celebrity cars
Aug 15 2010Celebrities make statements through their possession of exotic cars which they either drive themselves to important functions or get seen elsewhere being driven by their chauffeur.
More from FORD Lifestyle and Celebrity
Ford’s new tuning package
Aug 12 2010Ford has been on a roll the last few months clocking up impressive sales numbers with its Fiesta model having a great run with many people wanting to buy it either outright or through car credit finance schemes.
Ford’s new initiative for accident prevention
Aug 5 2010A great new initiative by Ford about to be introduced with the 2011 Explorer is sure to cockle the hearts of many of its fans and make the brand more popular.
Ford Fiesta continues its superb success run
Jul 30 2010The Ford Fiesta has been matching everybody’s expectations of a small car ever since its launch and ford has really been successful in making a great success out of this car by bundling in so many technological and impressive design benefits.
More from FORD Lifestyle and Celebrity
The 2011 Ford Explorer
Jul 29 2010Ford explorer is all set to come out with its 2011 model and though the actual prototype is not yet public, it appears that this vehicle would look similar to the Edge but with a lot more meat on it.
Ford’s new Explorer
Jul 15 2010Some teaser images of the new Explorer for the year 2011 has been revealed by Ford on Face book and that has stirred up a controversy.
