Beware of marketing fine print

Jul 5 2010 Though it is advisable that you do your homework before you are about to purchase a new or a used car, very few people follow it and end up being lumped with a product advocated or hard sold by the dealer salesman.
This homework should not be restricted to just the car brand, model or other technical specifications but must also include the various car finance offers available in the market place so that you have a fair idea of the rates of interest and your monthly liability. It is necessary to have a ball park figure in mind and keep to that budget as exceeding it will put you under undue stress.
Having said that, it is always possible and happens many a time that you walk into the car showroom determined to keep to your budget and the model you have identified but yet end up paying more for a model you had not even shortlisted. That is due to the clever advertising and marketing fine print tactics that car manufacturers and dealers often deploy to lure customers into the showroom and then sell them a product that is far more expensive.

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