Buyers applying for unsecured Car Loans as they search for a new vehicle could soon see the market's first genuine half-price car offer, according to a source.
What Car? reports that discounts on new vehicles are at their highest level in eight years, with even better deals still likely to come.
Secured car loans customers can make average savings of nearly £2,000 on vehicle list prices, it suggests, with some "brilliant" bargains around.
What Car? also suggested that some dealers were buying cars at 40 per cent off their target price, meaning buyers could see the first half-price offering sooner rather than later.
Magazine editor Steve Fowler said that sales staff were "almost begging buyers" to make an offer as the market continues to struggle.
"Even if you're not comfortable haggling on a price, it should be simple to get a brilliant bargain at the moment," he claimed.
Earlier this month, desperate dealers offered a supermarket-style two-for-the-price-of-one offer on brand new Dodge Avenger SXT 2.4i saloons as they sought to increase sales in the face of the market slowdown.
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