Car Finance customers could be among the drivers who need to take time to look out for bikers when on the road.
Transport for London has launched a new campaign of television advertisements that warn motorists of an optical effect that could mean they underestimate how long is needed before pulling out in front of motorcycles.
The effect takes place when the brain tries to assess how much time and space is required to pull out around approaching vehicles.
Commenting, Kulveer Ranger, the mayor of London's transport director, said: "This timely campaign demonstrates how important it is for drivers to take that extra little bit of time to ensure that, when they make a manoeuvre, they are not going to put motorcyclists at risk."
Additionally, such careful measures could also increase a driver's chances of voiding their car finance deal by writing off their vehicle.
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