The government has been urged to take action in order to sustain the UK car industry and help prevent the loss of further jobs.
Figures released by the Society of Motor Manufacturers and Traders (SMMT) suggested that the number of secured Car Loans customers and other buyers purchasing new cars fell again in January.
New registrations dropped to 112,087 units, down 30.9 per cent compared to the same month last year.
Paul Everitt, SMMT chief executive, said there was "a clear need" for the government to carry out measures to help stimulate demand for new vehicles.
He urged ministers to consider the introduction of a scrappage incentive scheme, which would offer payments to car loans customers and motorists to encourage them to buy newer vehicles.
"A number of EU member states have launched scrappage incentive schemes, which have the benefit of boosting consumer confidence and delivering significant environmental improvements," Mr Everitt said.
The Retail Motor Industry Federation is also campaigning for such a strategy, with the body set to present their case to the government in the near future.
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