Car industy representatives have announced that they are looking to improve the availability of Car Finance for consumers.
The Society of Motor Manufacturers and Traders (SMMT) claims to have been "in close discussion" with government officials to help boost demand in the UK market.
It revealed that UK car production fell by 47.5 per cent in December in response to "the very dramatic fall in demand" during the final three months of the year.
The group said that there was an "urgent need" to improve access to Car Credit, for the good of both the industry and the economy.
"The automotive industry is of strategic economic and social importance, reflected in the measures to support the industry being discussed by governments across Europe and around the world," said Paul Everitt, SMMT chief executive.
According to Clean Green Cars publisher Jay Nagley, the car industry has seen some benefit from the financial crisis, despite the overall gloom.
He revealed that average new car carbon emissions dropped by a record 5.1 per cent in the fourth quarter of 2008 as buyer demand for greener and more efficient vehicles soared.
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