Land Rover Showing Signs of Recovery

Dec 27 2009 The Ford Motor Company sold Jaguar and Land Rover to India’s Tata Motors in March 2008 for £1.7bn. Tata Motors set up a single entity to manage the businesses of both Jaguar and Land Rover as Jaguar Land Rover and have pumped more than £1.2bn into Jaguar Land Rover to cover the losses.

Jaguar Land Rover reported a loss of £49 million in June quarter and a cash profit of £22 million for the September quarter. Jaguar Land Rover has made an operating profit because of aggressive cost cutting and launch of new models in the market which attract buyers. Clever marketing and car finance schemes have helped a lot and thus the sales have increased.

Jaguar Land Rover is very much on the up. And with further investment in the company, there is going to be a net increase in production and jobs and attractive car finance deals will boost sales. The car finance companies will benefit as there are signs of improved demand of Jaguar Land Rover. Jaguar Land Rover has launched many new products in the market with tempting car finance options. So buyers have many suitable deals on car finance available to them. Car finance covers a number of insurance products that can protect the buyer and even help in saving lot of money on the cost of the Land Rover.

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