Alfa Romeo brings in a celebrity endorser

Jun 10 2010 After Audi, it was the turn of Alfa Romeo to rope in the hot and sexy Uma Thurman as their celebrity endorser. She has been well known for her performances in movies like Pulp Fiction and Kill Bill and many others. The star and the car brand have decided to create a new marketing and advertising program that will showcase the Giulietta hatchback that is scheduled to make its debut across television screens in Italy on the 16th of May. This hatchback will surely be lapped by Alfa Romeo fans, having waited many years for something different from the car major and is sure to be backed by good car loan and car credit plans.
Leo Burnett is the creator of the campaign and will be using the television, print, radio as well as banners and posters to lend high exposure to this brand across Europe. The details of the campaign are not known fully but it appears that Uma Thurman would be enacting roles of five different women that are supposed to represent the five souls of this vehicle. It certainly promises to be something different and will appeal to the target audience, thanks to Uma Thurman.

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