MINI’s creditable involvement

Jul 31 2010 It is not often that a car maker is able to consistently over a period of time participate in a charity event and espouse its support towards a cause. Various economical, political and other factors often derail the commitment of the car maker and invariably there is no continuity to what they start with so much enthusiasm in a particular year. This action and support extended especially by major car makers certainly goes a long way in sending the right message to its audiences and to the general public. To some extent it also helps the car maker get the required visibility and publicity which in turn leads to brand recall amongst its fans and the public. Whether it really results in many of them buying its products making use of available car finance and car loan schemes is a debatable one. But one has to appreciate the fact that there is some commitment shown by a company towards matters impacting all of us.
In this regard, the involvement of MINI in the charity event that is held in Europe every year is a highly creditable one. This year will mark the tenth year that this car maker will be showcasing its social and political ideology with the theme being sowing the seeds of solidarity and protecting the Earth.

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