Latest Articles
News Categories
Manufacturer News
News Archive
Using famous car brands to promote movies
Feb 2 2010Movie marketing techniques have been getting very innovative over the years and we see varied techniques used in the promotion and marketing of a film. Usually, the major stars of the movie take the lead in promoting the film through road shows and some merchandise launches. Some of them succeed tremendously while some others fail. But the important aspect from the marketer’s perspective is that through such promotional efforts, the movie at least gets noticed and talked about. In many cases, that seems to be the only objective behind such promotions.
The promotional efforts for the much hyped second episode of the Twilight chronicle, ‘New Moon’ are already under way and one would imagine that the stars involved would be the lead players, which in this case would be Robert Pattinson and Kristin Stewart. However, that is not happening here and in this instance, the promotional hero is the Swedish car brand Volvo, which also happens to be the official mascot for the movie. VOLVO is doing everything it can to provide full publicity to the other ‘heroes’ in the movie – the Volvo C30 and the XC60. These cars appear in the trailers that are being shown of the movie.
More from Lifestyle and Celebrity News VOLVO News
Jay-Z Wants a new car - an Armoured SUV!
Created Dec 30 2011
What do you think a world-renowned rap artist would drive? An Aston Martin V12 Zagato, perhaps, or a Koenigsegg Agera? Well, if that is where your mind was going, you are wrong on both counts.
More from Lifestyle and Celebrity News
Sebastian Vettel and the Infiniti FX50 S
Created Dec 29 2011
Not many people have a top-of-the-range 4x4 named after them, but this was the honour bestowed on Sebastian Vettel after winning the 2011 F1 Grand Prix last year.
More from Lifestyle and Celebrity News
When a Lamborghini Diablo Becomes Just Background Noise
Created Sep 15 2011
Very few gentlemen will probably care whether it is hard to pronounce (or spell) Nicole Scherzinger’s last name.
More from Lifestyle and Celebrity News Motoring News
Fast Five Turns Into Furious Six
Created Jun 30 2011
There must be an explanation why the average guy who owns a used car financed with a cheap car loan still has this obsession with beautiful, fast cars.
More from Lifestyle and Celebrity News
Adam Carolla’s car Show to Kick off on the 13th July
Created Jun 28 2011
Not everyone likes Adam Carolla.
More from Lifestyle and Celebrity News
Birdman Swaps Exelero for Bugatti
Created Jun 23 2011
A while ago we wrote about Bryan Williams, better known as Birdman, buying himself an Exelero.
More from Lifestyle and Celebrity News
Paparazzi Allegedly Bug John Terry’s Car
Created Jun 20 2011
No honest footballer likes his car to be bugged – not even if he is in arrears with his car loan repayments.
More from Lifestyle and Celebrity News
Anyone For President?
Created Jun 17 2011
Presidential hopefuls for the 2012 American election are already lining up for the pre-elections with the aim of becoming, theoretically at least, the most powerful man/woman in the USA.
More from Lifestyle and Celebrity News
Rapper Charged With Driving Under the Influence in his Bugatti
Created Jun 15 2011
Ordinary individuals with car loans and monthly mortgage payments to keep up already seem to know what rapper Flo Rida (Tramar Dillard) must still learn: one simply does not drive when you have had a few too many.
More from Lifestyle and Celebrity News
New Partnership to Launch Green Charging Stations Across UK
Created Mar 3 2011
UK Car finance buyers will soon be able to recharge their electric cars at 'green' electricity recharging points across the country.
More from Lifestyle and Celebrity News
