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Fiat designs Barbie special

Mar 13 2009

Car Credit customers may be interested to hear that the FIAT brand has created a unique car in honour of Barbie's 50th anniversary.

A one-off pink version of the Fiat 500 has been created as a collaboration between the firm's Style Centre and toy brand Mattel, which has been making the doll for 50 years.

Inside the vehicle, the upholstery is finished in silver Alcantara fabrics, while the floor mats have been improved with silk thread, the mirror is illuminated with LED lights and there are even lip sticks in the glove box.

To launch the car, a real-life Barbie look-a-like model sat in the vehicle as it travelled around the streets of Milan, Italy, driven by a male model dressed as Ken.

They drove to the La Rinascente department store where a concert by German pop group Nene featured songs from each of the last five decades.

Roberto Giolito, Fiat style director and creator of the Fiat 500, said: "Barbie is a looker, smart enough to listen to everyone, a universal ambassador opting for a car that never divides, but frees everyone from having to declare their social status."

VOLKSWAGEN has also marked the doll's milestone with a full-size pink convertible Beetle in honour of Malibu Barbie.
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