Auto Executives Believe That Hybrids Will Attract Most Investment

Jan 11 2012

According to the latest study by KPMG, more than 50% of all auto executives (53% to be exact) believe that hybrid car technology will attract more investment than any other type of technology over the next five years.

Despite their conviction that hybrid technology will be the favourite among investors, an astounding 61% of them say that simply optimising the trusted old internal combustion engine offers the biggest potential for reducing CO2 emissions and maximising fuel efficiency.

KPMG interviewed more than 200 motoring executives from all over the world before publishing its 13th Global Automotive Executive Survey.

The report shows that 90% of manufacturing executives around the world plan to invest in new motoring products over the next five years.  The biggest investment (83%) will go towards e-motor production, followed closely by battery technology and connectivity software.

Despite the huge planned investments in electric vehicle technology, 67% of executives do not expect electric cars to exceed 15% of global car sales within the next 15 years.

According to the same survey, consumer purchases over the next five-year period will be driven by a variety of factors.  Among them are environmental factors (40%) and safety (37%).  For more than a third of car buyers (34%) the most important factor will be whether the car they are buying with their car loan has built-in facilities such as internet connectivity and similar technologies such as access to smart-phones, voice recognition, live traffic updates and satellite navigation systems.
 

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