Large Percentage of New Car Buyers Want to Buy Online

Mar 14 2011

In what can only be good news for online UK car finance providers, new research by both Autotrader and Capgemini found that 46% of buyers would prefer to buy their new car online and have it delivered to their home.

 

UK car finance buyers expressed a clear preference for a package deal when buying a car - they want to be able to compare cars and prices, buy, arrange finance and get the car delivered without having to leave home.

 

While buying a car online might seem risky to some, in the case of new cars this risk is substantially reduced because of manufacturers' warranties and the 'cooling off' period of between 7 and 14 days allowed for by regulations governing distance selling.

 

Based on these findings some experts now predict that online car sales can surge to over 400 000 units over the next 10-year period.

 

Capgemini surveyed  8 000 UK car finance buyers to arrive at their conclusions. A recent autotrader survey confirms these findings, although in their case 33% of the 5 000 people that took part in the survey expressed their intention to buy their next new vehicle online.

 

The Capgemini and Autotrader research reveals a few interesting facts. In the first place it seems that convenience is very important for the average consumer. He or she is in fact prepared to do away with test-driving a vehicle in return for a one-stop shopping solution. Research by Sainsbury Finance also found that two thirds of shoppers are not interested to haggle. They want to compare prices in the comfort of their own home and then make a choice without having to face hard sales talk.

 

Author: Louise Hutchinson

More from Motoring News

---

---

---

---

---

---

---

---

---

---

---