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Feb 2 2010

Movie marketing techniques have been getting very innovative over the years and we see varied techniques used in the promotion and marketing of a film. Usually, the major stars of the movie take the lead in promoting the film through road shows and some merchandise launches. Some of them succeed tremendously while some others fail. But the important aspect from the marketer’s perspective is that through such promotional efforts, the movie at least gets noticed and talked about. In many cases, that seems to be the only objective behind such promotions.
The promotional efforts for the much hyped second episode of the Twilight chronicle, ‘New Moon’ are already under way and one would imagine that the stars involved would be the lead players, which in this case would be Robert Pattinson and Kristin Stewart. However, that is not happening here and in this instance, the promotional hero is the Swedish car brand Volvo, which also happens to be the official mascot for the movie. VOLVO is doing everything it can to provide full publicity to the other ‘heroes’ in the movie – the Volvo C30 and the XC60. These cars appear in the trailers that are being shown of the movie.

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Volvo – Purchase your dream car through the car finance route

Dec 11 2009

If budget constraints are preventing you from going for a Volvo, then the car finance option is the best one for you.

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Volvo V70 Hybrid

Oct 28 2009

Volvo has astounded the motoring world by announcing its Volvo V70 Hybrid.

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Revised Volvo C30 Ready for Launch

Sep 24 2009


The favourite sports coupe from Volvo, the revised C30, will be on display at the Frankfurt Motor Show.

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Get The Volvo XC60, If You Really Want An SUV

Sep 24 2009


If you decided to buy an SUV, then you should start with a Volvo XC60.

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Volvo Unveils New C70

Sep 4 2009


Volvo has unveiled its new convertible, the Volvo C70.

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Environment Friendly Volvo DRIVe V50

Sep 4 2009


Volvo has broken the myth that all environment friendly cars are small superminis, city cars and hybrids.

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Credit rating affecting the purchase of Volvo XC90 Sport

Jul 27 2009

If you are planning to get a car loan to purchase a Volvo XC90 Sport, then you need to known the amount of down payment and monthly payment that you need to make your car loan.

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Volvo leads plug-in charge

Jun 1 2009

Car manufacturer Volvo has announced it is set to lead the race to develop a new range of plug-in hybrid cars that could offer a glimpse of the future of motoring.

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Volvo focuses on 2010

May 29 2009

Car manufacturer Volvo has taken the wraps off a number of new models and some technological innovations that drivers will be able to take advantage of next year.

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Volvo focuses on sustainability

May 7 2009

Car manufacturer Volvo has announced it will focus on sustainability, using the three focal points of safety, environmental care and profitability to guide this venture.

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