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Movie marketing techniques have been getting very innovative over the years and we see varied techniques used in the promotion and marketing of a film. Usually, the major stars of the movie take the lead in promoting the film through road shows and some merchandise launches. Some of them succeed tremendously while some others fail. But the important aspect from the marketer’s perspective is that through such promotional efforts, the movie at least gets noticed and talked about. In many cases, that seems to be the only objective behind such promotions.
The promotional efforts for the much hyped second episode of the Twilight chronicle, ‘New Moon’ are already under way and one would imagine that the stars involved would be the lead players, which in this case would be Robert Pattinson and Kristin Stewart. However, that is not happening here and in this instance, the promotional hero is the Swedish car brand Volvo, which also happens to be the official mascot for the movie. VOLVO is doing everything it can to provide full publicity to the other ‘heroes’ in the movie – the Volvo C30 and the XC60. These cars appear in the trailers that are being shown of the movie.
More from Lifestyle and Celebrity VOLVO
Toyota – Still battling with problems
Mar 16 2010For somebody like Steve Wozniak of Apple fame, the recent problem he faced with the accelerator of his Toyota Prius, which he must have definitely bought without making use of any car loan scheme is something he wants to put down to bad software and not a mechanical problem per se with the accelerator itself.
More from Lifestyle and Celebrity TOYOTA
John Travolta’s Ford Thunderbird for sale
Mar 16 2010John Travolta has joined the ranks of many film stars and sports stars who have put their cars on sale on Auto Trader by putting up his Ford Thunderbird for sale on this well known site.
More from FORD Lifestyle and Celebrity
Jay Leno’s green car challenge
Mar 15 2010The accent on conserving fuel and the call for a greener environment has never been more strident as more and more countries are realising the dangers of depleting fossil fuel levels.
More from FORD Lifestyle and Celebrity TOYOTA
Ford Fusion Hybrid’s unique marketing effort
Mar 15 2010Many companies have repeatedly used savvy marketing techniques to promote their brand and have been successful.
More from FORD Lifestyle and Celebrity
Conan O Brien introduces the Bugatti Veyron Mouse
Mar 15 2010Conan O Brien managed to get the Veyron into his show and that set everybody wondering as to how he could manage it.
More from FORD Lifestyle and Celebrity
Impact of Iron Man Tony Stark
Mar 15 2010The movie Iron Man has given viewers a lot to smile about in recent times and the entertainment value has been great.
More from AUDI Lifestyle and Celebrity
Naomi Campbell’s gesture for Haiti
Mar 15 2010Following the horrible disaster that Haiti is trying to come out, one supermodel Naomi Campbell has in partnership with a popular sports brand Lotus tried to do her bit to help the unfortunate victims.
More from HONDA Lifestyle and Celebrity NISSAN
The Morgan Aero Super Sports impresses Jay Leno
Mar 15 2010Jay Leno needs no introduction as an avid car enthusiast whose collection of cars can hardly be rivaled by anybody.
More from BMW Lifestyle and Celebrity
Sylvester Stallone’s new acquisition
Mar 15 2010A common thread running through most successful movie stars, sports stars and others who have made it big in life is their passion for cars and how they manage to keep adding to their collection of these vehicles constantly.
More from Lifestyle and Celebrity MERCEDES TOYOTA
P.Diddy’s expensive gift to his son
Mar 14 2010It is not unusual for celebrities to buy expensive gifts for their children and spouses.
More from BMW Lifestyle and Celebrity TOYOTA
