Car News

Using famous car brands to promote movies

Feb 2 2010

Movie marketing techniques have been getting very innovative over the years and we see varied techniques used in the promotion and marketing of a film. Usually, the major stars of the movie take the lead in promoting the film through road shows and some merchandise launches. Some of them succeed tremendously while some others fail. But the important aspect from the marketer’s perspective is that through such promotional efforts, the movie at least gets noticed and talked about. In many cases, that seems to be the only objective behind such promotions.
The promotional efforts for the much hyped second episode of the Twilight chronicle, ‘New Moon’ are already under way and one would imagine that the stars involved would be the lead players, which in this case would be Robert Pattinson and Kristin Stewart. However, that is not happening here and in this instance, the promotional hero is the Swedish car brand Volvo, which also happens to be the official mascot for the movie. VOLVO is doing everything it can to provide full publicity to the other ‘heroes’ in the movie – the Volvo C30 and the XC60. These cars appear in the trailers that are being shown of the movie.

Ford Fiesta continues its superb success run

Jul 30 2010

The Ford Fiesta has been matching everybody’s expectations of a small car ever since its launch and ford has really been successful in making a great success out of this car by bundling in so many technological and impressive design benefits.

MINI’s noble charity acts continue

Jul 22 2010

MINI, which has been supporting one of the biggest charities in Europe over the last decade, will be one of the sponsors for the 18th Life Ball event to be held at Vienna in the month of July and this time the event will raise funds for the combat against HIV/AIDS.

Why would you want to buy a celebrity car?

Jul 21 2010

It is quite amazing that people continue to or are willing to spend a lot of money just to own celebrity items.

Jeremy Clarkson is popular in a different avatar

Jul 21 2010

It is not very often that show anchors become so popular that they are chosen over others in a poll conducted.

Jason Barlow’s new role

Jul 20 2010

Good critics and reviewers are always respected and held in high esteem by those following them regularly.

Cars that celebrities drive

Jul 20 2010

Many of the top movie and sports celebrities actually enjoy and take pride in driving their own vehicles and contrary to expectations do not always like being chauffeured from place to place.

Kanye West is at it again

Jul 14 2010

Sometimes, celebrities just keep getting into some problem or the other and despite their best intentions to stay away from trouble, they get sucked into it.