A brand that has motorsport in its blood, Lotus has always led from the front when it comes to manufacturing gentlemen’s racers and thrilling sports cars. A true British icon, Lotus’s humble beginnings in the late 1940s would have been unlikely to predict the impact their designs and track record would have less than 70 years later. The passion and vision behind initially creating competitive race cars - and eventually road cars - was one of Britain’s leading inventors and engineers in the automotive world: Colin Chapman. While the thinking behind the Lotus name died with Chapman following his premature death in 1982, Chapman ensured his mark was made - quite literally - on the marque’s logo; the ACBC lettering above Lotus is the initials of his full name - Anthony Colin Bruce Chapman.
Since their inception in 1948, the Lotus way has been consistency in style and focusing on lightness. It is this that has assisted in maintaining their global reputation as one that revolves around the components that first made them famous; engineering and building cars that are simplistic yet with no compromise on style or refinement. This winning formula is unlikely to change in the no doubt many successful decades ahead for such an iconic automotive brand, as was proven in front of a global audience at the 2010 Paris Motor Show. While automotive experts and fans anticipated the announcement of maybe one or two new cars, they looked on in shock and awe as Lotus unveiled a total of five new concepts of the Elise, Elan, Elite, Esprit and Eterne. If anyone thought of Lotus being stuck in the halcyon days of toiling in a shed with just a toolbox they were very much in the minority.
If you like the idea of owning a Lotus and want more information, why not read our owner reviews below for unbiased opinions from Creditplus customers. You can also read reviews from the Parkers Car Guide and our own expert reviews.