The long-standing British marque of MG has provided the global market with a large range of vehicles since their inception in 1924. They have made their name over the last 80 years in designing and engineering small and medium saloons and their iconic two-seater sports cars. With financial backing from one of the world’s largest car manufacturers, MG have very recently become a motoring force to be reckoned with once again, following a number of years in the automotive wilderness. Retaining their expansive experience and knowledge at Birmingham’s Longbridge plant has meant that today’s MG is more than just its famous octagonal branding.
Keeping up with the times is no easy feat no matter the industry. For MG, their ‘phoenix from the flames’ approach resulted in a new drive & determination and a refocus on them as a car manufacturer to be taken notice of. The new MG3 and MG6 models - introduced in 2011 and 2015 - were a showcase of a fun yet practical supermini (MG3) and a contemporary fastback (MG6). Two great examples of a marque ready for supremacy following a colourful history.
MG have not always had an easy ride during their history. Their five-year partnership with Rover (which formed the MG Rover Group) was liquidated in 2005 following a continuous decline in sales and the inability to make profits. Despite reducing their losses from £400m to £80m by the end of 2004, administrators were no longer in a position to seek further Government funding, and so MG Rover ceased trading in April 2005, with debts of around £1.4 billion.
Chinese automaker Nanjing Automobile formerly acquired the Longbridge plant and MG marque in April 2006, and with it the company experienced a renaissance with three all-new vehicles - the MG TF, MG 7295 and MG 7275 - being manufactured in China. It was only a year later in 2007 that assembly of cars restarted at Longbridge, the same year that Nanjing Automobile were acquired by SAIC Motor who remain the parent company today.