Mitsubishi was originally established as a shipping company in 1870. It wasn’t until 1917 that Mitsubishi introduced its first vehicle - the Mitsubishi Model A, which was Japan’s first series one production car.
Mitsubishi has enjoyed modern day success, most notably with its 4x4 Mitsubishi Shogun. A highly diverse vehicle that has proven popular within the building trade due to it’s spacious cabin, reliability, strong engine and ability to drive on a variety of surfaces. The Shogun is accompanied by the family friendly Outlander and the L200 pickup which have both been well received in the UK.
The Mitsubishi brand has also taken to offering several options targeting the small vehicle market, with the i-Miev, Mirage and ASX. However, participating in such a highly competitive market, any offering to compare against the dominant manufacturers must be top class. Mitsubishi appears to be improving its reputation over time judging by the positive comments from respected review channels.
Mitsubishi have enjoyed success via many disparate industries including electronics, heavy industries, logistics, estate and material to name a few. In fact, the Mitsubishi Group comprises of about 40 individual companies, with Mitsubishi Motors being just one.
The Mitsubishi logo derives from its name with ‘Mitsu’ meaning three and ‘Hishi’, which has long been denoted as a rhombus or diamond shape. Finally, the Japanese pronounce the ‘h’ as a ‘b’, hence the name Mitsubishi. The three-diamond mark logo was chosen by the company’s founder Yataro Iwasaki, as it resembled Yataro’s first employer the Tosa Clan, which used a three-leaf crest, coupled with the three stacked rhombuses of the Iwasaki family crest.