Range Rover appoints the classy Victoria Beckham

Victoria Beckham already has two identities - that of a music artist bearing the name Posh Spice and another as the wife of a celebrated football star. She will now be adding a third dimension to her personality when she takes on the job of a design executive for the Range Rover brand.

The announcement was made at the 40th anniversary of Range Rover that was held at the Kensington Palace by Gerry McGovern, who also revealed the 'mini' Range Rover Evoque at this function. He believes that her experience as a fashion designer would come in handy and she would be able to bring fresh ideas to the table.

She says she is honoured to contribute creatively to enhance the style, beauty and finesse of the brand that she has always admired. In her new role, the former music star will be providing fresh input as well as ideas to enhance the appeal of future Range Rover roll-outs including any special editions.

It is hoped that this initiative will lead to future Range Rover products enjoying better patronage by customers.



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