Japanese Prefer Mini Cars

Things have come a long way since the seventies.  Most of us will still remember the gas-guzzling monsters of that time: the Dodge Monaco was big enough to accommodate three generations with room left for picking up a hitchhiker along the way.


More recently the Hummer was hopefully one of the last examples of the type of vehicle that is a complete waste of scarce resources.


Even in the USA, where people have been used to this type of vehicle for a long time, there seems to be a gradual change of heart.  It will take a long time, though, to catch up with the Japanese in this regard.


In this country buying small seems to have taken off in a big way.  More than 50% of Japanese households are nowadays driving mini cars.

The Japan Mini Vehicle Association recently published figures showing that 50.6% of households in this country prefer mini vehicles - the highest figure since the survey started 25 years ago.  This includes workhorses such as delivery vans and pick-up trucks.


Interestingly enough, the report found that this type of vehicle was particularly popular in rural areas - going against the assumption that mini cars are only suitable for urban use.


The highest proportion of mini cars was found in the Tottori Prefecture, where a staggering 98% of households owned mini vehicles.  At only 11%, the figure in Tokyo is much lower.


The report suggests various reasons for the popularity of small cars, including rising fuel costs and the economic downturn.

Got a question for us?

If you require further assistance, our team of Customer Advisors are here to help. We're open six days a week - you can view our opening hours here - and we're more than happy to answer your questions.