The economy is really hitting ordinary motorists very hard. Fuel prices have increased dramatically over the past few years, insurance costs seem to be escalating beyond control, and the cost of tyres is also becoming a major hurdle to overcome if you want to keep your car on the road.
Exactly how bad things are can be seen from the result of a recent survey conducted by One Poll on behalf of Manheim Auctions. Less than 5% of the 3,000 motorists surveyed said they were planning to purchase winter tyres this year. The majority of them cited cost as the biggest reason for this decision.
45% of respondents said they didnt plan to buy winter tyres because it would cost too much. 28% said they didnt expect the weather to be bad enough to warrant buying special tyres for winter and, wait for it, 16% had no idea what winter tyres were.
According to the survey, the vast majority (92%) of motorists do adapt their driving style when driving in snow. Of the 8% that did not, 63% claimed that there was no need to drive differently on roads covered with snow if you knew what you were doing.
The marketing director of Manheim Auctions, Craig Mailey, said "Winter tyres are an investment in safety.
If you require further assistance, our team of Customer Advisors are here to help. We're open six days a week - you can view our opening hours here - and we're more than happy to answer your questions.