UK Luxury Car Sales at Record Level Once Again

In a country where fewer and fewer people are able to afford a new car, one wonders whether you should smile or cry when you hear the following bit of news: luxury car maker Ferrari is enjoying another record month in the British market.


The company's board of directors, under the chairmanship of Luca di Montezemolo, met recently to discuss Ferrari's financial results for the year up to 30th September. After the meeting they reported that everything pointed to another bumper year worldwide, including the UK. Their statement actually says that 2011 would be ¬a truly extraordinary year® for the company ± despite being one of the worst ever for countries around the world.


Ferrari's total revenue for the nine months increased by 18.9% to 1.6 billion euro, while the total number of cars sold increased by 12.3% on a yearly basis.


The company­s trading profit for this period amounted to a record 212 million euros, which is 10.9% higher than for the same time last year.


Percentage-wise Ferrari achieved the highest growth in the Middle East (23%), followed by the UK with 21% growth in sales. China, Hong Kong and Taiwan have become Ferrari­s second biggest market worldwide.


The USA and Canada, with a growth rate of 14.5%, remains their biggest market. Australia and Germany also remain growth markets for Ferrari, with sales growing by 17% and 15.1% respectively.

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