Infiniti to rebrand with 'Q' in 2014

Infiniti is changing the name of its complete line with a new label beginning in 2014.

The luxury division of Japanese automaker Nissan Motor Company will rename its entire range of models with a Q or QX branding to enhance the vehicles' premium status and regain the history of its first car-the Q45.

The first of the new line's vehicles will be the Q50, an entirely new premium saloon to debut at the January 2013 North American International Automobile Show.

Saloons, estates and hatchbacks will use the Q label, while the QX will be set aside for SUVs and crossovers. Each model will have a two-digit number suffix.

Johan de Nysschen, president of Infiniti Motor Company Limited, said the firm had talked at length with its retailers, customers and business partners about the brand over the past few months.

He said the need for a new identity and direction to promote consumer familiarity with the model range became evident during the talks.

"After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasising our performance credentials while harking back to our heritage with the Q45 - Infiniti's first iconic flagship product in 1989."

Meanwhile in the world of new cars, the final Lexus LFA supercar has come off the factory line, finishing the limited edition of the fastest and most costly car to be made by the company.

The last car was a white LFA Nürburgring Package, completed at the company's LFA-dedicated Motomachi Plant, Aichi Prefecture.

As the last car rolled off the factory line, Haruhiko Tanahashi, LFA chief engineer, said, "I've lived and breathed supercars for the past decade. Specifically one supercar, LFA. Very few people have the opportunity we had to create a world-class supercar from a blank sheet of paper."

Manufacturing of the supercar began at LFA Works two years ago on 15 December 2010. Production involved 170 specially-selected takumi, or master craftsmen, responsible for making parts, assembling and painting the cars. The team produced one car each day.

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