Jaguar Land Rover is working on a new digital showroom that will allow customers to explore models of any Jaguar or Land Rover car. The technology involves using a touchpad screen to select the model and optional features, so that the system can produce a high resolution, real time 3D image which is aimed at giving the customer a "Virtual Experience". Virtual Experience, which is what the digital showroom is being called, can be set up in showrooms, in public spaces and even on the sides of buildings and was first showcased in public for the launch of the brand new Range Rover in September. It was also used at the unveiling of the new Jaguar F-Type at the Paris Motor Show and the system is now being improved so that it is capable of displaying every model and variant in the Jaguar Land Rover portfolio. The firm's CEO, Dr Ralf Speth, issued the challenge to develop such a system in December 2011 and business relationship director Nathan Summers says it will let buyers personally design their car in a "very real environment". He says that the company is "putting the customer in control" and plans are in place to go further and enable customers to design their vehicle and save changes on any mobile device. Buyers will then be able to come up with a clear idea of exactly what they want before transporting it to the Virtual Experience. With a host of new models to choose from Jaguar Land Rover will find plenty of customers wanting to access the new digital technology as they go through the options available to them. Global demand has put the Evoque high on many motorists wish lists but Jaguar Land Rover customers will also be intrigued to get a glimpse of the new F-Type sports car as well as the all new Range Rover and the newly-launched Freelander 2.
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