Jaguar tops customer satisfaction poll

Motorists have voted Jaguar as the best car dealership when it comes to customer satisfaction in a survey published by What Car?

The company scored 86.1% in the poll, which was carried out by American based JD Power, with Lexus, Toyota and Mercedes-Benz occupying the next three places in the table.

Chevrolet customers were the least satisfied, as they were bottom of the list of 27 companies with a score of 71.5%. Ford, Mini and Vauxhall all had relatively low scores of just over 77% each.

Just under 15,000 motorists who had bought a car at a dealership between January 2009 and December 2010 or who had had their car serviced within the preceding year were asked for their opinions.

Chas Hallett, editor-in-chief at What Car?, said: "Customer satisfaction is not just about the product, it's about the whole package, and Jaguar is delivering.

"This survey also shows that lots of dealers are doing a good job but some still have a lot of work to do. Car buyers are spending a lot of money and should have the confidence that they will get the same standards of service as the best retail outlets on the high street."

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