Kia Motors Corporation has made it onto the 2012 list of Intrabrand's 'Top 100 Best Global Brands'.
Kia's brand value has now risen to an estimated $4.1 billion (£2,537,514,600), as it sits in the top 100 for the first time at 87th place.
The average car brand value increase rate is just 11%, but Kia has seen a huge 50% increase on the previous year's value.
Brand consultancy agency Interbrand's yearly 'Best Global Brands' list bases its findings on the following factors: a firm's financial performance with regards to raw financial return to investors; the effect of the brand on the buying decision; and brand strength (capability of a brand to make predicted future earnings a reality).
Kia's global sales have seen double figure yearly increases for the last three years running, making it the quickest-growing large car manufacturer worldwide.
Vice President of Kia Motors Corporation Marketing Division, Claire Chai, said: "Entering the 'Top 100 Best Global Brands' validates Kia's commitment to continuously provide exciting and inspiring brand experiences."
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