Lexus has officially unveiled its new LS series with a behind-closed-doors demonstration in central London, according to reports.
The flagship LS range, which is due to be rolled out across the UK in mid-November, has been revamped to combine the latest family styling with comfortable seating fit for a king.
More than 3,000 alterations have been made to the Lexus minor model, with a deeper 'spindle' front grille and solid-strip daytime running lights to boost road presence and front end definition.
The LS series has included a plethora of impractical design flourishes and hi-tech gadgets, representing a change in attitude from previous no-frill Lexus models.
Motorists who part with up to £100,000 for the highest-spec Lexus LS will sample the keyless sensors and puddle lamps as the driver approaches the car, while subtle, gentle lighting greets the motorist once inside the cabin.
In keeping with tradition, the new LS series comes with a round analogue clock, which marks the centrepiece of the console and automatically tunes in to the local time zone, while a large colour flatscreen gives crystal clear instructions and dominates the dashboard.
Another of the new features is an automatically adjusting climate concierge, which reads the temperatures of passengers and alters the warmth to one of four climate-controlled zones, while traditional massaging seats have been extended to the rear left-hand seat.
Lexus has maintained the supreme leather upholstery quality from previous LS models, and claims the 'conservation clarity' performance at 60mph is 100%.
The Japanese-based carmaker, which is the luxury arm of Toyota, has also included its quietest interior bubble yet, while a Shimamoku wooden steering wheel offers a touch of handmade class and takes around 38 days to produce.
The LS 460 Luxury, the LS 460 F Sport, and the top-spec LS 600h L Premier Hybrid will range from £71,995 to £99,495 and will be available to buy towards the end of next month.
If you require further assistance, our team of Customer Advisors are here to help. We're open six days a week - you can view our opening hours here - and we're more than happy to answer your questions.