With petrol prices showing no signs of easing in 2013, the new Ford Fiesta Van could be a fresh year's resolution to tempt many a hard-pressed motorist.
It launches in 2013 with the promise of delivering top-of-the-class fuel efficiency and segment technologies.
And that means all its diesel engines can deliver sub-100g/km CO2 emissions and 76.4miles per gallon or better.
The Fiesta ECOnetic Van features bolstered fuel-saving technologies to achieve 87g/km and 85.6mpg, a figure unmatched by any other manufacturer in the class.
But the economic and ecological benefits of the new agile, stylish, car-derived Fiesta van, built for both large and small businesses, only begins to tell the story.
It has got a spacious 1.0 cubic metre loadspace, the compartment featuring a secure steel bulkhead and four cargo tie-down hooks.
These are developed in keeping with the international DIN standard for load restraints, plus a resilient rubber floor mat and hardy sidewall trim. The van's load length of 1.3 metres and gross payload, which ranges from 485-508kg, allows space for more cumbersome items.
The new 75PS 1.5-litre Duratorq TDCi and 95PS 1.6-litre Duratorq TDCi engines - assembled in Dagenham - and the 82PS 1.25-litre Duratec petrol units, built in Bridgend, are included in the Fiesta Van powertrain range.
The efficient Fiesta Van ECOnetic offers the specially developed 95PS 1.6-litre Duratorq TDCi powertrain with Auto-Start-Stop as standard, lowered suspension, aerodynamic rear under-tray and wheel trims, and tyres with low rolling resistance.
But that's not all. The new Fiesta Van's package of leading Ford driver assistance and safety features combines several vital segment-first technologies.
Involved in an accident? Fiesta Van provides the amazing in-car connectivity system, Ford SYNC, which, along with Emergency Assistance, links passengers to local emergency services, adapting itself to whichever country it is in. Another new addition is class-first technology Active City Stop, designed to help drivers avoid low-speed collisions. This is offered with other convenience features such as Hill Start Assist, Easy Fuel and Rear View Camera.
Ford MyKey also enables firms to boost safer driving and limit the motorist's exposure to risk at the wheel in addition to providing fleets with ownership information.
Mark Easton, Ford Britain light commercial vehicle product manager, says the new Fiesta Van makes great business sense.
He said: "Local tradesmen and urban delivery fleets will appreciate its sharp, professional looks, while relying on its versatility, dependability and exceptionally low-running costs."
In fact, just what many van drivers will be looking for in 2013.
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