Vauxhall TV ad deemed misleading

Car manufacturer Vauxhall has been told one of its TV adverts is misleading by the Advertising Standards Authority (ASA).

The advertising watchdog has told Vauxhall it must not suggest the range-extended EV Ampera is capable of 360 miles on electricity alone.

The TV advert describes the car as "driving electricity further" and referred to the extended-range EV being "driven electrically at all times, even when an additional power source is generating electricity". Further text concluded: "Ampera, up to 360 mile range".

An ASA statement said: "The ad promoted an innovative product which many viewers would not immediately understand and we therefore considered that it would need to explicitly state that the car had a petrol engine.

"Because it did not clearly explain how the vehicle worked in extended-range mode, we concluded that the ad was misleading."

The ASA ruled that the average viewer would not understand that the car was in some circumstances being powered by electricity generated with a petrol engine and, therefore, the reference to an additional power source generating electricity was ambiguous.

Got a question for us?

If you require further assistance, our team of Customer Advisors are here to help. We're open six days a week - you can view our opening hours here - and we're more than happy to answer your questions.