Audi offers online peek inside new supercar

Motoring fans will be able to take a look inside Audi's new R8 V10 supercar after the firm took the back off the vehicle top release an online video.

Viewers can watch and hear the car's 550PS engine work its magic in full throttle, as if the vehicle was accelerating.

The film has been watched more than 200,000 times since it was first uploaded to a video sharing site, and can be seen here: https://www.youtube.com/watch?v=lpB1yR9Sz9Y.

With the help of augmented-reality technology, used by Audi for the first time, consumers who have use of Blippar, an imaging-recognition app, can watch the video by pointing their smartphone at adverts of the car.

Kristian Dean, national communications manager for Audi UK, said: "The new Audi R8 V10 plus pushes boundaries in terms of performance and innovation. The use of Blippar technology allows people to interact immediately with the car, and get under its bonnet in a way they simply would not be able to do with a 2D advertisement alone.

"The new video content gives car enthusiasts the opportunity to hear the R8 V10 plus being taken to the red line.

"Augmented reality opens up a whole new world of marketing potential, and will only become more exciting as more brands embrace apps such as Blippar. Audi is proud to be one of the first major brands to utilise this new technology - an approach in keeping with the company philosophy of Vorsprung durch Technik."

Meanwhile, the new Audi A1 and A3 TFSI Cylinder-on-Demand (CoD) models are demonstrating fuel economy statistics of about 60.1mpg, competing with their diesel counterparts.

The models, which are petrol-powered, can cruise frugally and make a clean switch between two cylinder and four cylinder operation in just 13 milliseconds.

The vehicles can also draw on 140PS when it is required, so even though they are economical, they are still on the pace.

Those who wish to own one of these vehicles can order the A1 at £16,740 OTR or the A3 at £20,055 OTR.

A premium of £850 is carried by the 1.4-litre TFSI 140PS CoD models over their continuing 1.4 TFSI 122PS equivalents in both ranges. This positions them as as attractive alternatives to the 2.0-litre TDI variants.

Every version of the A1 and A1 Sportback initially have the seven-speed S tronic twin-clutch transmission, and every A3 and A3 Sportback with a six-speed manual gearbox. However, both transmissions will eventually be available for all A1 and A3 CoD models.

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