New Yaris Trend targets younger drivers

Toyota is trying to woo younger drivers with the launch of the new Yaris Trend.

The car maker unveiled the upgraded model for 2013 towards the end of last year at the Paris Motor Show and it has opted to offer limited options in a bid to keep prices as affordable as possible.

Only a 1.3-litre petrol engine will be available, with a choice of six-speed manual or Multidrive S automated manual gearbox, but given the engine is a long-time bestseller it may be seen as a safe bet for commercial success.

Toyota has dropped the three-door version of the car this time around, although it has widened the choice of colours to include red and grey alongside the white and silver of last year's Trend.

In terms of style - all-important given the name - the "floating roof" effect due to the design of the pillars remains in place on the 2013 version.

This is complemented by new-look 16-inch alloy wheels with a two-tone effect.

The most significant changes are reserved for the interior of the new Trend, which features a black-and-white look throughout with grey edgings, as well as a new centre console shape.

Toyota has gone for a more sporty aesthetic with a slightly shorter gear lever, while the seats are partly covered with white false leather.

There is some ochre-coloured stitching along the seats and dashboard to add a subtle splash of colour inside the vehicle.

Yaris fans wondering what kind of car finance they will be looking at for the new 2013 model can start to plan now, with the news that prices will start from £14,570 for the manual model and £1,000 more for the automatic option.

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