It looks like the recipe for sales success. Take one already popular Volkswagen supermini and just add even more style and economy.
VW is providing extra equipment on existing Polo models as standard as well as launching the sophisticated yet good value for money Polo R-Line Style.
The super-thrifty Polo BlueMotion and the value-saturated Polo Match now come with rear parking sensors, cruise control and an alarm.
The latter has been renamed the Polo Match Edition, to indicate its upgraded specification.
Together, the extra equipment has a value of £510, but the price for these models is raised by only £135 starting at £11,910 (OTR RRP) for the 1.2-litre 60 PS three-door.
Going up the Polo range, the SEL, R-Line, BlueGT and GTI makes all now come with cruise control and rear parking sensors (as well as an alarm, which as before remains standard equipment), without any price rise.
BBC Top Gear gave a mixed verdict on the VW Polo R-Line at the end of last year: "Not the warm hatch you might be expecting. But zippy and fun despite the lack of outright punch."
Now the Polo stable welcomes a new model in the Polo R-Line Style.
As the name suggests, the R-Line Style builds on the great looks of the Polo R-Line with unique styling finishes both inside and out, but with equipment and engines that make it even more accessible.
Prices start from £11,740.
The Polo R-Line Style adds the R-Line body kit - comprising distinctive front and rear bumpers, a bespoke radiator grille, and side skirts - body-coloured door handles and door mirrors, 16-inch 'Rivazza' alloy wheels and a Bluetooth touch phone kit.
As with the Polo S, air conditioning is a choice and the now model is on offer in four eye-catching colours: Flash Red, Candy White, Nimbus Grey and Deep Black Pearl.
While the Polo R-Line, comes with a 1.2-litre TSI 105 PS engine, the Polo R-Line Style, based on the Polo S, is obtainable with a 1.2-litre 60 PS engine or a 1.2-litre 70 PS unit, in insurance categories 5E and 8E respectively.
This makes it much more accessible for younger drivers.
For further details and a full pricelist, visit www.volkswagen.co.uk.
From now until June 30, all Polo models acquired on certain car finance come with a £1,000 deposit contribution and monthly payments from £135 (6.4% APR, based on three years / 30,000 miles).
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