Who Can We Trust? - Creditplus Consumer Survey

At Creditplus, we believe that trust is as essential in business as it is in life, so we've decided to look at who people in the UK really trust. Check out our infographic for an overview on our findings and find the complete survey results below. Spoiler alert: they may surprise you! 

 

Date carried out: 24/11/2017 - 29/11/2017

Number of respondents: 2000

Demographics: UK adults

Survey conducted by OnePoll 

 

1. On average, how many times is your trust betrayed each year?

Choice %
0 29.55%
591
2-1 31.85%
637
4 - 3 16.2%
324
6 - 5 8.25%
165
8 - 7 3.65%
73
10 - 9 3.6%
72
12 - 11 2.3%
46
13 - 14 0.65%
13
15 - 16 0.8%
16
17 - 18 0%
0
19 - 20 0.15%
3
21+ 3%
60
Average 3.25

 

2. In what ways has your trust ever been broken?

Choice %
Being cheated on by a partner 22.4%
448
Stood up on a date 8.55%
171
Lied to by a partner 31.40%
628
Lied to by a friend 32.95%
659
Lied to by family 23.95%
479
Stood up by a friend 11.45%
229
Let down by family 26.60%
532
A friend slept with my partner 2.95%
59
A family member slept with my partner 0.95%
19
Mis-sold finance 4.80%
96
Mis-sold a car 3.95%
79
Mis-sold item by a salesperson 8.00%
160
A friend revealed an important secret 9.35%
187
Family member revealed an important secret 6.05%
121
A partner revealed an important secret 3.00%
60
Online purchase was faulty 18.50%
370
Online purchase was different to picture 11.95%
239
Online purchase didn't arrive 14.00%
280
A withdrawn job offer 4.00%
80
A withdrawn housing offer 3.60%
72
A loved one missed my birthday 9.30%
186
A loved one missed Valentine's Day 1.50%
30
A loved one missed Christmas 2.35%
47
A loved one missed a special occasion 3.60%
72
A family member did not pay me back money owed 8.60%
172
A partner did not me back money owed 4.15%
83
A friend did not pay me back money owed 11.10%
222
Being denied a promotion 6.55%
131
A partner turned me against my family 1.50%
30
A friend turned our friends against me 5.10%
102
A colleague turned the office against me 3.60%
72
A friend was not there when I needed them 10.85%
217
A partner was not there when I needed them 9.05%
181
Family were not there when I needed them 8.80%
176
A medical misdiagnosis 4.25%
85
Someone says 'I'm fine' when they're not 13.85%
277
Employee/colleague calling in sick when fine 9.85%
197
Let down by a politician 10.55%
211
Let down by an idol - celebrity, sportsman, actor, musician 3.35%
67
By comparing myself to someone else 5.95%
119
By pretending to be someone I am not 3.15%
63
By looking to others to "complete me" 3.35%
67
By not living in the moment 8.25%
165
A friend embarrassed me 9.00%
180
Family embarrassed me 8.05%
161
A partner embarrassed me 6.75%
135
Other way 4.90%
98
None 15.15%
303

 

3. How many people would you trust 100% (for example, with your secrets, your precious belongings, your children, etc.)?

Choice %
0 16.75%
335
1 16.70%
334
2 18.90%
378
3 14.30%
286
4 10.30%
206
5 8.60%
172
6 6.00%
120
7 2.25%
45
8 1.60%
32
9 0.20%
4
10 1.50%
30
11+ 2.90%
58

Average

2.95



4. To what extent do you agree with the following statement: 'I consider myself a trustworthy person.'

Choice %
Strongly agree 49.25%
85
Somewhat agree 35.45%
709
Neither agree nor disagree 11.90%
238
Somewhat disagree 1.80%
36
Strongly disagree 1.60%
32

 

5. From the following list, who do you genuinely trust and who do you distrust?

Choice Rating %
Partner
Trust
Distrust
Neither/N/A
68.20%
1364
4.50%
90
27.30%
546
Mother
Trust
Distrust
Neither/N/A
53.50%
1070
7.20%
144
39.30%
786
Father
Trust
Distrust
Neither/N/A
44.85%
897
7.65%
153
47.50%
950
Son(s)
Trust
Distrust
Neither/N/A
39.25%
785
4.40%
88
56.35%
1127
Daughter(s)
Trust
Distrust
Neither/N/A
39.15%
783
5.10%
102
55.75%
1115
Grandfather(s)
Trust
Distrust
Neither/N/A
16.75%
335
3.90%
78
79.35%
1587
Grandmother(s)
Trust
Distrust
Neither/N/A
20.40%
408
4.40%
88
75.20%
1504
Best friend(s)
Trust
Distrust
Neither/N/A
62.85%
1257
7.20%
144
29.95%
599
Good friends
Trust
Distrust
Neither/N/A
46.70%
934
16.10%
322
37.20%
744
Work colleague(s)
Trust
Distrust
Neither/N/A
16.95%
339
27.95%
559
55.10%
1102
Boss
Trust
Distrust
Neither/N/A
17.00%
340
29.65%
593
53.35%
1067
Politicians
Trust
Distrust
Neither/N/A
4.70%
94
68.40%
1368
26.90%
538
Doctors
Trust
Distrust
Neither/N/A
58.40%
1168
16.10%
322
25.50%
510
Police officers
Trust
Distrust
Neither/N/A
46.20%
924
23.40%
468
30.40%
608
Journalists
Trust
Distrust
Neither/N/A
7.30%
146
63.30%
1244
30.50%
610
Scientists
Trust
Distrust
Neither/N/A
43.90%
878
18.10%
362
38.00%
760
Teachers
Trust
Distrust
Neither/N/A
42.65%
853
19.05%
381/td>
38.30%
766
Judges
Trust
Distrust
Neither/N/A
37.45%
749
26.25%
525
36.30%
726
Hairdressers
Trust
Distrust
Neither/N/A
32.30%
646
24.10%
482
43.60%
872
Estate agents
Trust
Distrust
Neither/N/A
8.80%
176
55.55%
1111
35.65%
713
Bankers
Trust
Distrust
Neither/N/A
14.20%
284
53.70%
1074
32.10
642
Builders
Trust
Distrust
Neither/N/A
14.10%
282
45.85%
9174
40.05%
801
Strangers
Trust
Distrust
Neither/N/A
5.45%
109
52.60%
1052
41.95%
839

 

6. What traits, characteristics and qualities make someone trustworthy?

Choice %
Compassion 36.60%
732
Integrity 60.15%
1203
Consistent 40.85%
817
Kind 34.95%
699
Resourceful 9.75%
195
Humble 18.00%
360
Selfless 31.85%
637
Considerate 47.10%
942
Connectors 2.60%
52
Authenticity 24.20%
484
Dependable 50.60%
1012
Honesty 68.45%
1369
Tight-lipped 22.25%
445
Warmth 20.30%
406
Charitable 12.90%
258
Straightforwardness 31.95%
639
Empathetic 25.45%
509
Other trait 0.90%
18
None / Not sure 9.20%
184

 

7. What traits, characteristics and qualities make someone untrustworthy?

Choice %
Overly defensive 25.40%
508
Sneakiness 69.00%
1380
Manipulative 66.95%
1339
Unapologetic 32.00%
640
Selfish 58.75%
1175
Charming 5.65%
113
Materialistic 18.05%
361
Self-righteous 27.35%
547
Self-obsessed 40.75%
815
A good performer 8.70%
174
Quiet 1.65%
33
Promiscuous 21.35%
427
Reckless 28.15%
563
Lacks empathy 36.30%
726
No sense of humour 9.70%
194
Lack of responsibility 39.90%
798
Do not admit their weakness 24.90%
498
Religious 5.65%
113
Unapologetic 28.35%
567
Avoid their issues 19.35%
387
Complimentary 1.60%
32
Very friendly 3.50%
70
Seeing others as competition 20.10%
402
Fickle political views 10.65%
213
Fickle principles 26.65%
533
Name droppers 17.10%
342
Immaturity 28.70%
574
Incompetence 28.40%
568
Ignorance 32.70%
654
Other trait 1.50%
30
None / not sure 9.00%
180

 

8. What celebrities do you trust?

Choice %
Tom Hanks 18.10%
362
Morgan Freeman 15.00%
300
Meryl Streep 10.60%
212
Maggie Smith 11.85%
237
Michelle Obama 16.20%
324
Louis Theroux 10.55%
211
Daniel Radcliffe 6.00%
120
Patrick Stewart 7.50%
150
David Attenborough 25.00%
500
Benedict Cumberbatch 5.90%
118
Graham Norton 4.90%
98
Anthony Hopkins 5.25%
105
Stephen Hawking 13.85%
277
Jessica Ennis-Hill 8.85%
177
Mo Farah 8.15%
163
Chris Hoy 6.00%
120
Judi Dench 13.40%
268
Andy Murray 7.40%
148
David Beckham 5.30%
106
Trevor McDonald 12.25%
245
Professor Brian Cox 12.10%
242
Joanna Lumley 9.90%
198
JK Rowling 8.60%
172
Paul McCartney 4.55%
91
Jamie Oliver 5.30%
106
Stephen Fry 8.90%
178
Gary Lineker 3.55%
71
Alan Sugar 3.90%
78
Jon Snow 4.80%
96
Martin Lewis 11.80%
236
Ant and Dec 6.45%
129
Victoria Beckham 2.35%
47
Bono 1.50%
30
Beyoncé 1.60%
32
Sandra Bullock 3.75%
75
Liam Neeson 4.45%
89
Emma Watson 5.00%
100
Gary Oldman 2.50%
50
Denzel Washington 5.25%
105
Barack Obama 13.70%
274
Bill Gates 5.75%
115
Jeremy Corbyn 5.50%
110
Bill Murray 2.30%
46
Steve Martin 2.10%
42
Oprah Winfrey 4.25%
85
Ellen DeGeneres 3.75%
75
The Queen 15.35%
307
Kate Middleton 12.50%
250
Prince William 16.15%
323
Prince Harry 14.05%
281
Cheryl Cole 2.10%
42
Helen Mirren 6.90%
138
Harrison Ford 4.55%
91
Other celebrity 1.40%
28
None 50.55%
1011

 

9. What celebrities do you distrust?

Choice %
Kim Kardashian 28.85%
577
Piers Morgan 34.00%
680
Donald Trump 46.25%
925
Simon Cowell 26.90%
538
Taylor Swift 12.80%
256
Theresa May 26.70%
534
Jeremy Corbyn 26.95%
539
Boris Johnson 30.85%
617
John McDonnell 15.70%
314
Richard Branson 16.10%
322
Wayne Rooney 27.60%
552
Barack Obama 9.55%
191
Kanye West 21.55%
431
Bob Geldof 16.65%
333
Sebastian Coe 12.10%
42
Alan Sugar 16.85%
337
Martin Lewis 5.20%
104
Bono 14.10%
282
Rory McIlroy 8.65%
173
Jeremy Clarkson 22.35%
447
Tony Blair 30.70%
614
Bill Gates 10.40%
208
Jeremy Kyle 18.80%
376
Gordon Ramsay 15.45%
309
David Cameron 25.20%
504
Phillip Green 22.60%
452
Johnny Depp 13.15%
263
Chris Martin 7.45%
149
Scarlett Johansson 6.50%
130
Charlie Sheen 15.30%
306
Nicola Sturgeon 19.50%
390
Tom Cruise 14.85%
297
Michael Gove 21.75%
435
Mel Gibson 14.20%
284
Casey Affleck 8.75%
175
Anne Hathaway 6.15%
123
Will Smith 7.95%
159
Jaden Smith 8.80%
176
Woody Allen 14.55%
291
Madonna 14.60%
292
Shia LaBeouf 11.75%
235
Justin Bieber 20.25%
405
Miley Cyrus 14.75%
295
Jennifer Lawrence 7.75%
155
Gwyneth Paltrow 9.80%
196
Other celebrity 3.90%
78
None 37.55%
751

 

10. What companies do you trust?

Choice %
Apple 17.20%
344
Walt Disney co. 15.05%
301
Toyota 7.70%
154
Creditplus 1.00%
20
Boots 22.40%
448
Co-op 16.30%
326
Virgin 10.05%
201
Barclays 8.75%
175
HSBC 6.80%
136
Nationwide 16.45%
329
British Gas 7.25%
145
Sony 8.75%
175
BBC 17.30%
346
Halifax 9.40%
188
Santander 7.75%
155
Comet 2.05%
41
Next 7.10%
142
Post Office 19.40%
388
Aviva 5.35%
107
Royal Mail 18.55%
371
British Airways 8.45%
169
Google 10.10%
202
Amazon 14.90%
298
Microsoft 9.55%
191
Marks and Spencer 17.85%
357
John Lewis 18.10%
362
Waitrose 12.40%
248
Ocado 3.35%
67
O2 5.60%
112
Asda 10.15%
03
Sainsbury's 15.30%
306
Sony 7.10%
142
Tesco 12.10%
242
Netflix 7.45%
149
WhatsApp 5.75%
115
Sky 6.70%
134
Other companies 2.20%
44
None 43.90%
878

 

11. How much do you agree/disagree with the following statement? 'My shopping habits are mostly influenced by customer service.'

Choice %
Strongly agree 7.15%
143
Somewhat agree 32.75%
655
Neither agree nor disagree 40.65%
813
Somewhat disagree 14.15%
283
Strongly disagree 5.30%
106

 

12. How much do you agree/disagree with the following statement? 'My shopping habits are mostly influenced by my own research and online reviews.'

Choice %
Strongly agree 20.15%
403
Somewhat agree 44.35%
887
Neither agree nor disagree 28.10%
562
Somewhat disagree 5.30%
106
Strongly disagree 2.10%
2

 

13. How much do you agree/disagree with the following statement? 'My shopping habits are mostly influenced by a company's trustworthiness, ethical behaviour, reviews and reputation.'

Choice %
Strongly agree 11.25%
225
Somewhat agree 38.00%
760
Neither agree nor disagree 38.20%
764
Somewhat disagree 9.25%
185
Strongly disagree 3.30%
66

 

14. How much do you agree/disagree with the following statement? 'I only make a purchase, or buy from a company, that has a four-star or five-star review rating.'

Choice %
Strongly agree 5.90%
118
Somewhat agree 23.10%
462
Neither agree nor disagree 43.20%
864
Somewhat disagree 20.60%
412
Strongly disagree 7.20%
144

 

15. Have ever been a sold an item or loan by a company that knew you could not afford?

Choice %
Yes, often 4.40%
88
Yes, once 13.75%
275
No, never 77.70%
1554
Prefer not say 4.15%
83

 

16. How much do you agree/disagree with the following statement? 'Companies and lenders prey on vulnerable consumers.'

Choice %
Strongly agree 32.20%
644
Somewhat agree 41.00%
820
Neither agree nor disagree 23.65%
473
Somewhat disagree 2.30%
46
Strongly disagree 0.85%
17

 

17. How much do you agree/disagree with the following statement? 'Now people can research and review companies and purchases online, consumers now wield greater power over companies.'

Choice %
Strongly agree 14.50%
290
Somewhat agree 47.60%
952
Neither agree nor disagree 31.40%
628
Somewhat disagree 4.95%
99
Strongly disagree 1.55%
31

 

18. Have you ever taken out a loan to help finance one of the following:

Choice %
Car 37.45%
749
Motorbike 2.85%
57
Caravan 2.60%
52
Motorhome 1.70%
34
Quadbike 1.05%
21
Trike 0.75%
15
Classic car 0.75%
15
Van 0.60%
12
None of the above 58.00%
1160

 

19. How much do you agree/disagree with the following statement? 'When I take out a loan for a vehicle (car, motorbike, caravan, motorhome, quadbike, trike, classic car and vans), I always ensure it is a loan that suits me and one I am 100% sure can repay.'

Choice %
Strongly agree 59.88%
503
Somewhat agree 24.29%
204
Neither agree nor disagree 13.33%
112
Somewhat disagree 1.79%
15
Strongly disagree 0.71%
6

 

20. To what extent do you agree/disagree with the following statement? 'I have been put off buying from a company because of a lack of trustworthiness, transparency, information on their website, and poor customer service.'

Choice %
Strongly agree 21.50%
430
Somewhat agree 36.20%
724
Neither agree nor disagree 33.15%
663
Somewhat disagree 7.00%
140
Strongly disagree 2.15%
43

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