A little bit about us

Do you think buying a car online should be simple and safe? So do we.

Our mission started with a fundamental belief that car buyers deserve more. More choice, more simplicity, more safeguards and more time to enjoy the important things in life. That’s been our motivation since 2004, and we’ve been innovating ever since.

How it works

We’ve built a marketplace that responsibly connects car buyers with trusted finance partners and an in-house team to help find cars they’ll love.

Why it works

We're led by our guiding principles. It keeps us grounded and focused on what’s important.

We love what we do
We make it human
We go further
We keep it simple

Who we are

Shaun Armstrong

Co-Founder and Co-CEO

Paul Nash


Tristan Grant

Head of Sales

Tom Forster

Head of Operations

Nina Middleton

Partnership Manager

Blake Hawksworth

PR and Communications

Wayne Starkey

Head of Compliance

Who we work with

Where we're featured

What our customers say

They moved heaven and earth to help the process run smoothly and super quick!
Luke - January 2020

Great people, great service all round. Very professional yet personal approach.
Maximus - September 2019

Polite, courteous, professional, down to earth, efficient and free. Awesome!
Wayne - February 2019
Trading Name
Registered Name
Whichdeal Limited
Registered Address
Waterloo House, Fleets Corner, Nuffield Road, Poole, Dorset,
BH17 0HL
Company Registration Number
VAT Number
FCA Registration Number
ICO Number