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Volvo premiere the all-new Volvo XC90

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Image: All-new Volvo XC90

Volvo Cars have today unveiled their all-new seven seater SUV. The XC90 will come with world leading safety features and fuel efficiency technology.

 

After three years of development and an $11 billion USD investment programme, Volvo Cars have finally released details of the new XC90. The all-new SUV will herald the beginning of a new chapter in Volvo’s history, showcasing the new future design direction and incorporating a range of new technologies including its Scalable Product Architecture (SPA) technology.

“This is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years,” said Håkan Samuelsson, President and CEO of Volvo Car Group.

A New Chapter

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To mark the beginning of a new era for Volvo, the XC90 will come with a new brand mark, a more prominent iron mark displayed on the grille. This new mark will be on all Volvo’s next generation of cars; to symbolise the new, distinctive and confident face of Volvo.

The XC90’s engine will come with a range of two-litre, four-cylinder Drive-E powertrains that provide a combination of performance and fuel-efficiency. New safety features, part of Volvo’s declaration that the XC90 will have the most comprehensive and technologically sophisticated standard safety package, include a run-off road protection package and an auto-brake at junction mechanism. This mechanism is the first to be installed in a publically available car. It prevents drivers from pulling out in front of oncoming traffic at a busy intersection. The run-off road protection automatically tightens safety belts and prepares the car should it go unexpectedly off road.

“The new technologies will take us a significant step closer to our vision that no one will be killed or seriously injured in a new Volvo car by 2020,” says Dr Mertens. “Our starting point on safety is the same today as it was when the company was created almost 90 years ago: real-life situations. We study data. We crunch numbers. We innovate. The result is one of the safest cars ever made.”

The Volvo XC90 will be publically unveiled at the Paris Motor Show, with the car available for delivery from May 2015.

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