Ralph Morton

Ralph Morton is a former editor of What Car? magazine and his musings on the automotive industry have been published in the Financial Times, Autocar and the Daily Telegraph. In 2006 Ralph founded the Business Car Manager website – an SME-focused news site for company cars. Then in 2015, he launched the Small Fleet Leasing Federation (now the Leasing Broker Federation). He currently edits and publishes two websites, Broker News (for the leasing broker sector) and FleetandLeasing.com (for small fleets). Ralph has also worked with numerous global manufacturers and finance companies, including creating @Ford (Ford of Europe’s internal magazine), automanager (for HSBC Vehicle Finance), and Driving Business (for Lombard Vehicle Management). His fortnightly column for Creditplus investigates the intersection of cars, finance and technology as we move towards the future of mobility.


The rise of the online purchase

Two brothers from Ireland are now sitting on the most valuable startup in Silicon Valley. It’s called Stripe and - deep intake of breath - it’s now wo... Read More

Zoom to vroom: What is the future of commuting post COVID?

Zoom. The word zapped into our lexicon as the first COVID-19 lockdown started to take hold. Here was a digital platform from Zoom Video Communications... Read More

Say hello to DAL-e

Meet DAL-e - that’s pronounced ‘dahl’ as in the curry and then eee as in - well - loads of eees. Just so you know in case you meet. DAL-e is a robot, ... Read More

Don’t step back into history, embrace an electric future

What do we want from 2021? A return to normal is probably top of most lists. And, of course we want the chance to see family, friends, and partners al... Read More
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